EA regrets using topless models in ad

  • Posted November 28th, 2007 at 05:18 EDT by
  • 8,561 views
  • 16 Comments

Just admit it; sex is something that has always been with the gaming industry for a very long time now. It is now to the point where many developers will run to the point where they are literally relying on sex to sell a game. Furthermore, the gaming industry is blurring together with other big entertainment outlets, the porn industry.

Electronic Arts recently used Page 3 models, in an advertisement for Need for Speed: Pro Street. The images appeared on Page 3.com and featured topless models posing alongside a Ferrari, with the NFS and EA logo featured openly.

An Electronic Arts spokesperson commented has since commented on the matter, stating:

“We regret that these images slipped through the proper EA approval process. They were not appropriate for our brand. The original site has been taken down this morning."

The images can still be viewed online; however, the EA/NFS association with the photos no longer exists.

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  1. cashville

    • 5:23am GMT - November 28th, 2007
    • 1

    ummmmmmmmmmmmmmmmmmmmmmmmmm ea suk

  2. frank_magnet | Frank_Magnt

    • 5:24am GMT - November 28th, 2007
    • 2

    I take it the spokesperson is female or gay!

  3. leeman99 | Bedsidelee

    • 5:44am GMT - November 28th, 2007
    • 3

    Thats the only good thing to comeout of EA the topless models in long while lol.

  4. PS3-The Ultimate Machine

    • 6:43am GMT - November 28th, 2007
    • 4

    That is really cheap on EA's part.I mean a lot of kids like this game AND it is rated T for teen.

  5. Morganator | Hero_Nakamoura

    • 7:33am GMT - November 28th, 2007
    • 5

    Haha!  EA pulled out the sex object card to sell Need For Speed: Pro Street.  Whatever happened to selling a game on its merits alone?  The Need For Speed franchise used to be the staple of console and computer arcade racing.  They have really dropped the blall on this franchise and it isn't the first time.  Oh well, no loss to me.

  6. funItalian

    • 7:33am GMT - November 28th, 2007
    • 6

    OK...REALLY...How many people (teens included) has never seen a topless babe before?! I bet the people in Europe won't have that problem! LOL

  7. El Penetrator

    • 8:14am GMT - November 28th, 2007
    • 7

    pics or it didn't happen

  8. Clarky_psu | clarky-132

    • 9:13am GMT - November 28th, 2007
    • 8

    Wow...

  9. Paranoimia | Paranoimia

    • 9:19am GMT - November 28th, 2007
    • 9

    @Morganator - Let's face it, if EA currently tried selling their PS3 games on merit alone, they'd need to pay us to take them!

  10. DeadOnArrival06 | DeadOnArrival06

    • 11:12am GMT - November 28th, 2007
    • 10

    Ummm, any link to this so-called topless model? I love me some boobies!

  11. richkaos | richkaos

    • 11:56am GMT - November 28th, 2007
    • 11

    Need for speed is a crock a shoite, topless models are the only good bit and they dont even feature in the game.

  12. gingo | gingo

    • 12:08pm GMT - November 28th, 2007
    • 12

    psn id: gingo... why are they regretting it sex sells products its a proven fact and they "accidentally" let slip a couple of topless pictures just to improve sales

  13. Naucious23 | Naucious

    • 1:05pm GMT - November 28th, 2007
    • 13

    uhhh he could at least gave us the link to see the pics lol....

  14. Righteous

    • 3:13pm GMT - November 28th, 2007
    • 14

    no loss here, for the models are all male models...lol

  15. Lithgow

    • 5:52pm GMT - November 28th, 2007
    • 15

    I have absolutely no respect for EA. I'm glad PS3 sales are doing terrible for them, whilst COD4 and Assassin's Creed sales are doing tremendous on the PS3. You would think EA would learn something, but obviously not.

  16. tom ass

    • 10:53pm GMT - November 28th, 2007
    • 16

    @ Righteous ... I don't know what pix you were looking at LOL because all I saw were some very talented hunnies 0_0 named Becky and Amil 0_0

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